Commercial models are not required to be of a specific height, weight, age or ethnicity which makes the market much more accessible compared to fashion modelling.  Commercial models are the silent marketing and sales force used to promote a product or company and work includes shoots in newspapers, magazines, brochures and catalogues.

The accepted quality required from commercial models is their looks; they are generally portrayed within the photo shoot as a real person, with more natural-looking make-up and clothing than a fashion model.  Their modelling poses will match the product or brand that they are promoting or advertising, with their main responsibility being to bridge the gap between the client and their customers.

Often the best way to get into commercial modelling is to learn some basic acting skills as these will help you on-set at commercial shoots.  The next step is to upload your CV and portfolio on Modelling Resources; making it available to agencies and photographers across the UK.