A production promotion model is the person who directly interacts with the consumers to drive interest and demand in a product or service.  They are the people who build a physical brand for a company by directly speaking with members of the public.  Promotion models can be male or female and need to have a friendly and approachable look and personality.

Promotion models are predominantly hired for shopping centre, event or trade shows by modelling agencies.  Their main responsibility is to increase aproducts awareness and create a positive image of the product in consumer’s minds.  Promotion models generally have to perform in a public place where there is the potential for high traffic.  The other role of promotion models is to be a brand ambassador for the company for whom he or she is working.

There are no restrictions on age, height or ethnicity for promotional models so if you are interested in working within the public domain as a commercial model, upload your CV and portfolio today.